Creative Brief

Project Details
Date: 10/19/2008
Prepared by: Curtis Dickie
Project name: Title Sequence
Design Lead: ?
Hand-Off to Production:
Product Release:

Project Concept
The value of this project is to create a visually interesting title sequence that also tells a part of the movie through a graphically short movie. I want to make the title sequence interesting, but also display the opening credits effectively.

Objectives
I am going to provide a brief metaphorical summary of what is to come in the movie. I plan on using strong visual elements including the train tracks and possible the train itself. It will rely heavily on a simple graphical feel that moves and takes the viewer on this journey with them.

Audience
The primary audience is the college-age students and people in their younger 30's. I would shoot for an age gap of 18-33, roughly. From all the Wes Anderson lovers i know, they are generally in this gap. A secondary audience would be males in general, if i have to pick between the two genders.

Perception/Tone
The tone of this sequence is going to be and hopeful. I want to use saturated bright colors that are appealing to the eye and give off a little bit of energy. Since the story is about going on a journey, i want it to be upbeat and hopeful for what is to come, not something like really exciting or visually loud.

Communication Strategy
I plan on using very limited graphic elements not to distract the viewer with lots of unneeded imagery. A lot of type and basic shapes will be applied to move and transform from lines, to railroads, to the credits, to the railroad moving to tell my story of 3 brothers traveling together on a train. The saturated colors i plan on using will convey the upbeat tone with something to look forward to for the viewer and the brothers. Alone, i don't think my color can convey that, but with my score which is a 'folk' song i know that they will work well together.

Competitive Landscape
Wes is really in a class of his own, so competition would be his other films like Rushmore, Life Aquatic, Royal Tenenbaums, and Bottle Rockets, but going outside of his own work you want to look at films that are a technically a 'smart comedy.' The humor is not slap stick, but intelligent and the story behind the humor is entertaining and a good script. Kiss Kiss, Bang Bang would fit exactly into that category, along with other films such as Juno and Brick. All these employ a countering tone with humor, but at times with a serious edge. I know there are many other films that i could relate his too, but i feel these are the closest matches for giving a metaphorical summary of the film as well.

Single-Minded Message
A Journey!